LAUNCHING WELLNESS WITH HEll yes, fs8

Our friends at F45 Group gave us the opportunity to launch a new pilates, yoga and tone remixed fitness movement - FS8 - in Australia. We responded first with a hell yes and second with a multi-phased strategy including a national launch at its Manly flagship studio, an ambassador leverage approach with appointed FS8 face Mick Fanning, a hype building social strategy along with local influencer and press activations at each of the 10 launching flagships to drive trial. We stretched it out downward dog style straight into Shavasana.