Piper-Heidsieck x Australian Open 2021

For the past three years, we’ve worked with Piper-Heidsieck to leverage its Australian Open partnership. This year our challenge was to gain cut-through in the third year of the partnership in the midst of a pandemic. Together we took their new global brand platform, Better Together, to the Happy Slam. Our strategy was owned content first, taking Melbourne to the world through campaign ambassadors, and on and off-site activations to cater for unforeseen COVID lockdowns. The earned approach was bold, but inclusive. We took advantage of cautious brand partners, increasing brand awareness for Piper.