MCC 2021

For the third consecutive year, we worked with the Victoria Racing Club for the Melbourne Cup Carnival.

In 2021, we were tasked with bringing Melbourne back to life after a year of lockdowns and covid challenges. Surrounded by the famous Flemington roses, Lexus Melbourne Cup Day was the race that restarted the nation as the first major event in Victoria and we toasted IRL trackside to the real stars of the day, the equine athletes. We engaged an all-star line-up of ambassadors for the carnival, including singing superstar, Delta Goodrem, Gold medal winning Olympian, Ariarne Titmus, Premiership Winner, Christian Petracca, Brownlow Medallist, Ollie Wines and Melbourne Cup winning jockey, Michelle Payne to bring the campaign to life both on course at Flemington and off course across the nation.

We graced the covers of Stellar, Herald Sun and The Age with coverage across Vogue, The Project, Domain Review and TV News and dominated the social channels with content celebrating the very best that the carnival has to offer from fashion to sport, food and entertainment.