eniq

Ahead of the highly-anticipated 2022 summer of tennis, RB worked with sports nutrition and wellness client, eniQ to leverage the profile of the brand's Global Ambassador and Australia's top-ranked male tennis player, Alex de Minaur.

Ahead of his standout ATP Cup performance and AO campaign, The Demon credited eniQ products as his secret weapon to gain a competitive edge against foreign opponents and maintain stamina through 5-set matches in the Australian heat. Tapping into our enviable black book of media contacts, connections, and trusted suppliers, RB produced content and press outcomes for the two up-and-comers, including nationally syndicated placements with News Limited, 9 News, and TODAY Show, as well as interviews with News.com.au and various radio outlets.

The hybrid press day and photo shoot directed by our PR and Digital teams was held at South Yarra Lawn Tennis Club between Christmas and New Year and produced a valuable suite of imagery and video for use on the brand and ambassador channels ensuring ample material for the tennis season ahead.