CHADSTONE CHRISTMAS SOCIAL COMPETITION 2021

To celebrate the festive season, we wanted to treat our online Chadstone family to a Christmas giveaway. With our ever growing Instagram audience, we set out to engage our current followers and expand page reach to a whole new audience of potential Chadstone shoppers. Taking the season of giving to the gram, over 14 days we gave entrants the chance to win daily prizes from much-loved Chadstone retailers, from homewares to self-care and fashion.

With an entirely organic approach over the two week period, we had over 10,000 total entries. The Christmas giveaway boasted an average post engagement rate 1.7 times higher than the page average.