chadstone christmas 2021

Having worked with the The Fashion Capital since 2014, Romano Beck was excited to get the bells ringing for Christmas 2021 at Chadstone. We kicked off the festive season inspired by one of our fave TikTok trends and stitched up Santa to dance on the iconic gridshell roof. The full day of Working At Heights training for the man in red was totes worth it with the TikTok proving popular on social and with TV News.

As the year drew to a close we went out with a BANG with an exclusive fireworks event over the gridshell roof. The star-studded event drew the likes of Bec Judd, Olympia Vallance, and Olivia Molly Rogers (just to name a few).

Throughout Chadstone’s Christmas 2021 campaign our killer social content and engaging competitions grew the Chaddy pages like never before, we managed this whilst wrangling news crews, hosting influencers, and managing a gazillion interviews (not really, but close to!).