ROYAL STACKS

In a move that did not help our fight to budge those COVID kgs, Romano Beck took a bite out of Melbourne’s food culture, signing on with Royal Stacks in August 2021.

Founded in 2016 by Dani Zeini, Royal Stacks has since transformed into an influential burger empire, currently operating with five stores in Melbourne including Collins Street, Chadstone, Brunswick, Moorabbin and now Emporium Melbourne. The burger chain presents a unique and seriously drool-worthy take on iconic American style burgers (think: Shake Shack and In-N-Out… but better IMO).

To keep the Royal Stacks momentum going, Romano Beck implemented a full PR campaign from traditional PR to social media and influencer support.