LONGINES x GOLD COAST 2018 COMMONWEALTH GAMES

Longines HQ in Switzerland presented us with the opportunity to highlight Longines’ role as Official Timekeeper and Official Watch of GC2018 Commonwealth Games and create a campaign to highlight owned properties including World Records, Opening & Closing Parties, Queen’s Baton Relay and Rugby Sevens, Table Tennis, Gymnastics and Track and Field. In response, we built our campaign around the Longines Records Club - a brand activation, shop and event space on Broadbeach that hosted World Record Ceremony press conferences, brand events, international and local ambassadors, and milestone celebrations. The integrated campaign delivered an incredible reach of 1.58 billion and in Australia alone and over 2,500 media clips. The limited-edition Games watch sold out globally and the on-site pop-up store delivered double the forecasted sales.